September 6, 2023

INDIANAPOLIS, IN – (September 6, 2023)Sports & Entertainment Travel, LLC (SET), a leader in fan, donor, and alumni travel experiences in the collegiate marketplace, is pleased to announce that Kyle McDonald has assumed the role of President. 

Kyle McDonald brings a wealth of experience and expertise to the Presidency of SET, positioning the organization for continued growth and success.  With 15 years of accomplished leadership in the sports travel industry, Kyle has a proven track record of driving innovation, fostering relationships, and achieving exceptional results.  He has held key leadership roles within SET, where he demonstrated an unwavering commitment to excellence and a deep understanding of the industry landscape.

“I am extremely grateful for the opportunity to lead SET, a company that prides itself on delivering the best in collegiate fan travel experiences.  We are committed to providing our partners a level of customer service that is second to none and I look forward to leading us through the next iteration of these priceless moments.”

SET is dedicated to a core focus of traveling fans, donors, and alumni for its university partners to enhance the institution’s mission while providing memorable experiences.  SET exudes a commitment to excellence with a ‘guest-first’ philosophy and a customer-centric approach that has continued to strengthen since its company’s inception.

Founded by Christy Dodds Bruce, SET has seen immense growth and success since its launch in 2014.  Bruce has served as SET’s President since founding the company and will turn over those responsibilities to McDonald.  Bruce will remain on board to assist McDonald on the transition before shifting over to special projects for SET.

About Sports and Entertainment Travel, LLC
Sports and Entertainment Travel, LLC (SET) is a full-service travel and tour management company. SET’s
collective experience spans the entire landscape of sports-related programs. SET pooled their expertise
and deep industry connections with a common vision: to become the country’s foremost provider of sports-related group travel services. SET is committed to delivering the ultimate fan travel experience by utilizing its travel, hospitality, collegiate athletic, sports marketing, and sales experience to execute custom collegiate sports travel and hospitality programs for its partners.

To learn more about SET, go to or call 844-438-8738. To learn more about SET’s sister company Orbridge, please visit