THE SET ADVANTAGE
THE SET TEAM
SET’s full-time management team and support staff possess a broad range of business, administrative, and interpersonal skills to support your fan travel program—from planning, marketing, and reservations, through on-site management and financial reconciliation. Our team is with you every step of the way, from booking to departure and until your arrival back home.
INDUSTRY HISTORY & KNOWLEDGE
SET’s history and industry knowledge in the full-service travel package space is unmatched. SET is committed to improving the organization’s overall travel experience, client/donor cultivation, brand, and mission through your organization’s travel opportunities.
365 MARKETING AND PROMOTION CAMPAIGN
SET will collaborate with your organization to plan and implement a year-round fan travel marketing and promotion campaign that includes:
SET will design an exclusive fan travel website – linked to your organization’s site – that will feature programs selected at your discretion.
SET will develop high-quality, organization-branded collateral materials that professionally portray your organization’s image, including:
- Customized fan travel banner ads to appear on designated University websites
- Full-color graphic HTML emails announcing specific travel programs
- Travel program-related inclusions for alumni and athletic newsletters
- School Branded Communication Application
- Two-way personalized communication to travelers
- Real-time travel updates and traveler feedback
SET will initiate a comprehensive advertising and promotion campaign designed to expand your fan travel audience through social, print and broadcast:
- Enhanced presence on social media (Facebook, Twitter, Instagram, Snapchat)
- Preparation of in-game public address announcements, press releases, newspaper ads, and more
- Solicitation of radio/TV spots and sponsorships
- Initiation of barter/trade agreements with broadcast outlets
STRONG VENDOR RELATIONSHIPS
SET’s proven record of delivering reliable business to its vendors has elevated the company to “preferred client” status with many key airlines, hotels, ground transportation companies, and other travel-related suppliers.
SET benefits not only from preferential access to charter aircraft, but also from favorable pricing and convenient flight times during high-demand periods.
SET management has forged strong business relationships with major hotel chains, not only on the national level but also locally at major collegiate sporting event sites.
SET has established strong working relationships with the best motor coach and destination management companies within the business.
PROGRAM DESIGN, PRICING STRATEGIES & EVENT REVENUE
To accommodate today’s busy schedules, varying travel preferences, and range of pocketbooks, the sports travel market demands a wide selection of products and pricing strategies. We are known for our a la carte pricing options, program flexibility, and customization for your event program. Let us customize your event experience.
SET’s web-driven group travel application will ensure that your organization’s travel program runs efficiently— from planning and marketing through registration, trip management, and financial reconciliation. All credit card processing—online or by phone—passes through PCI Compliant Credit Card gateways.
GUEST SERVICES TEAM
Staffed and managed by event-knowledgeable guest service professionals, SET’s internal guest services team is available year-round during regular business hours (Monday through Friday, 9:00 am – 6:00 pm ET). Hours can be extended as necessary during high-demand periods. Our team stands ready to field questions, take reservations and assist your members in every way possible.